浅论广告心理的审美法则

"爱美之心人皆有之",向往并追求美好的事物是人类的天性。在现实生活中,"美"的法则运用到了商业之中,广告也不例外。广告主为了使消费者在收到广告信息后做出与广告主所预期的行为,常常极尽其所能地营造着广告之美,或雅或俗的利用美来打动消费者。本文通过阐述"美"的法则在广告内容及广告形式上的表现,进而探讨广告之美是如何对消费者心理产生影响的。     

新媒体时代的网页设计

因特网的发展把人类带入了一个全新的媒体时代。今天网络已经深入到我们生活的每一个地方,网络动画、网络视频、虚拟网店等多媒体信息大量搬上网络。作为网络信息传播的载体——网页的设计也提出了更高的要求,而多媒体网页已经成为新媒体时代网页设计的发展趋势。     

Coordinating two-period ordering and advertising policies in a dynamic market with stochastic demand

In this paper, we study the optimal two-stage advertising and ordering policies and the channel coordination issues in a supply chain composed of one manufacturer and one retailer. The manufacturer sells a short-life-cycle product through the retailer facing stochastic demand in dynamic markets characterised by price declines and product obsolescence. Following a two-period newsvendor framework, we develop two members’ optimal ordering and advertising models under both the centralised and decentralised settings, and present the closed-form solutions to the developed models as well. Moreover, we design a two-period revenue-sharing contract, and develop sufficient conditions such that the channel coordination can be achieved and a win–win outcome can be guaranteed. Our analysis suggests that the centralised decision creates an incentive for the retailer to increase the advertising investments in two periods and put the purchase forward, but the decentralised decision mechanism forces the retailer to decrease the advertising investments in two periods and postpone/reduce its purchase in the first period. This phenomenon becomes more evident when demand variability is high.     

Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price

This article discusses production and order as well as advertising coordination issues in a single-manufacturer single-buyer supply chain, where the manufacturer sells a newsvendor-type product through the buyer who faces a random demand depending on advertising expenditure and selling price. The buyer has two ordering opportunities: the one happens before the beginning of the season, and the other takes place at the end of the season. The ordered items are produced by the manufacturer in two production modes for different requirements. The first production mode is relatively cheap but requires a long lead-time, whereas the second is expensive but offers quick response. Under such a setting, the centralised and decentralised decision models are developed, respectively, and the closed form solution to each model is provided as well. Moreover, we point out that the traditional revenue-sharing contract fails to coordinate the supply chain. We thus propose an improved revenue-sharing contract that requests the manufacturer not only shares the buyer's revenue but also bears a portion of the buyer's operating costs. Such a contract can achieve perfect coordination of the supply chain and arbitrarily allocate its profit between two parties.     

中国多媒体技术研究：2009

本文是中国多媒体技术研究与应用的年度文献综述之十二。该文从2009年9种核心刊物的3023篇中选取396篇多媒体技术相关的文章进行了分类、统计,以展现出2009年中国多媒体技术发展的现状。今年采用的分类方案在去年的基础上做了一些调整,以适应多媒体技术发展的趋势。通过与前4年统计结果的对比可以看出,数字水印、数据管理与检索、多播、交互模式与接口、虚拟现实交互等多媒体基础技术是2009年论文反映出的研究热点,同时,多媒体应用日趋多样化,与社会生活的结合程度越来越紧密。该文还对近5年的中国多媒体技术文献统计结果作了比较,从中可看到多媒体技术,特别是一些热点技术的发展趋势。该文不仅能给从事多媒体技术研究与应用的人员提供系统的文献索引,也能为技术规划和管理人员提供参考。     

构件演化的交互行为一致性研究

构件演化前后的交互行为执行序列不一致,会导致系统行为偏离系统的功能目标。针对该问题,基于进程代数描述构件间的交互行为,归纳交互行为一致性的定义,给出交互行为一致性所需满足的约束条件,提出一种保证交互行为一致性的方法。实例分析结果证明了该方法的可行性和正确性。     

分布式交互仿真中的异步时钟一致性控制方法

提出了在分布式交互仿真中基于回拨时钟的异步时钟一致性控制模型,利用节点间时钟的异步性对系统时间资源进行重新分配,达到了在保证原有系统功能正确性的前提下有效提高系统整体性能的目的.根据上述模型,首先提出了基于全局信息的快速拟合法,并证明了该算法的有效性;之后又根据实际网络情况提出了基于局部延迟信息的逐步逼近法;最后通过实验分析了上述方法的静态和动态性能.实验结果表明,异步时钟方法对系统的交互性能有显著提高.     

基于Java与Cult3d技术的发动机运动仿真

为了解决发动机曲轴连杆机构复杂运动过程的虚拟仿真,研究了应用Java技术扩展Cult3D软件交互设计功能,从而实现了发动机曲轴连杆机构工作过程虚拟仿真。     

一种改进的IS图像分割算法

由于交互式分割中Live-wire算法运算速度较慢和操作复杂的问题,该文提出了改进的IS分割算法,在其代价函数中,使用Canny算子代替Laplace算子,并加入了像素边界函数、内边界函数和外边界函数等约束条件,较大的提高了算法运算速度的同时也提高了精度。     

IIs-MCLA驱动的计算机专业实践教学与工程能力培养

针对我国高等教育计算机类专业人才培养中存在的与行业需求相脱节的问题,在对印度NIIT的MCLA教学模式进行深入分析的基础上提炼出交互式(Interactive)、独立式(Independent)融合理念(IIs)的IIs-MCLA双主体实践教学模式。分析IIs-MCLA教学模式相对于传统教学模式的优越性,提出3W-2I金字塔形MCLA教学体系和立体教学结构,以及六维度空间教学训练体系,总结IIs-MCLA教学体系对企业工程能力指标体系的保障环节和要素。经实践证明,该教学体系对学生项目实践与工程能力的培养起到了极大的促进和改善作用。